Faster, Smarter DXP Deployments with Crucible and ORE

Author: John Blakie, CEO, Founder

For years, companies have aspired to adopt enterprise-grade Digital Experience Platforms (DXPs) like Adobe Experience Manager, but the journey has often been out of reach. The problem isn’t just licensing costs. It’s the build.

Custom DXP implementations are notoriously expensive, time-consuming, and risky. Deployments can take 9–12 months (or longer) and often run into the millions. Even then, many of these projects fail to meet business expectations due to miscommunication between technical and non-technical teams. Features are missed. Designs are misinterpreted. Business users, who understand the customer experience best, get sidelined by lengthy dev cycles and technical limitations.

At Swift Forge AI, we believe it’s time for a new approach. One that flips the script on who’s in control and radically accelerates how enterprise websites are delivered.

Enter Crucible and the ORE Framework.

Crucible is our AI-powered engine designed to eliminate the traditional development bottlenecks of a DXP implementation. It works by ingesting a company’s existing website, analyzing the content, layout, components, and design rules. From there, Crucible intelligently maps out the necessary component structures and configurations needed for a fully functioning Adobe Experience Manager (AEM) implementation.

But Crucible doesn’t build from scratch. It configures.

That’s where the ORE Framework comes in.

The ORE Framework stands for the Optimized Responsive Experience Framework. It’s our modular, enterprise-grade application framework built for performance, reusability, and flexibility. Think of ORE as a library of production-ready components, page templates, and styling patterns that are fully responsive and highly customizable.

Once Crucible understands the structure of your current digital experience, it maps that understanding onto ORE, configuring and deploying a working version of your site on Adobe Experience Manager in days, not months.

This pairing of AI and framework delivers more than just speed, it enables true business agility.

Traditional DXP deployments center developers and system integrators. But in reality, it’s the business users (marketers, content teams, UX designers), who know what customers want, what journeys need to be optimized, and where the real value lies.

By putting the power of digital experience creation and migration into the hands of business users, we’re unlocking a range of transformational benefits:

Faster Time to Market: No waiting on sprint cycles or dev queues. Crucible + ORE enables businesses to go live in a fraction of the time.

Lower Total Cost of Ownership: By eliminating extensive dev work, we reduce upfront implementation costs and long-term maintenance burdens.

Reduced Project Risk: When business users are in control, there are fewer translation errors, missed requirements, or surprise rework cycles.

Less Churn, More Confidence: Business teams can manage content and experiences with confidence without relying on IT to make every change.

Ultimately, this isn’t just about cutting costs. It’s about breaking the cycle of slow, error-prone, and developer-dependent implementations that have plagued enterprise website projects for decades.

Crucible and ORE are purpose-built for Adobe Experience Manager, one of the most powerful and scalable DXPs in the market. But unlike traditional partners who offer bespoke builds and charge for every new requirement, we provide a structured, repeatable, and AI-driven way to configure AEM faster and more efficiently.

And it doesn’t stop at launch.

With Crucible and ORE, your business users remain in controlable to make changes, add new experiences, and evolve the site over time without spiraling into never-ending dev cycles.

We’ve created a demo video that shows exactly how Crucible ingests an existing website, configures the ORE Framework, and deploys a fully functioning Adobe Experience Manager implementation, all without a developer in sight.

If you're looking for a way to migrate, build, and manage enterprise digital experiences without the overhead and friction of traditional custom development, this is your moment.

Download the demo video now and experience the future of DXP deployment: faster, smarter, and built for business users.